Key Performance Indicators (KPI)

1. Target Audience Analysis. Identify and understand Inna’s primary audience segments—likely including young to middle-aged individuals interested in skin health and beauty treatments.
2. Profile Header and Grid Design. Develop a visually cohesive header and grid that reflects Inna’s mission, professionalism, and expertise in cosmetology.
3. Highlights Plan and Cover Design. Curate highlights with essential categories (e.g., Treatments, Results, Testimonials, FAQs) to organize content effectively, accompanied by branded highlight covers for a polished look.
4. Improvement Recommendations. Provide actionable insights on how to enhance engagement, streamline user experience, and improve brand messaging to increase follower interaction and trust.

Visual Strategy

1. Brand Colors and Aesthetic. Use soft, clean tones that evoke professionalism, trust, and calmness, such as whites, pastels, and greens, to reflect Inna’s commitment to healthy skin and natural beauty.
2. Image Style. Focus on high-quality before-and-after photos, close-ups of procedures (where appropriate), and clean, minimalistic layouts. Include educational content on skincare benefits.
3. Consistent Visual Elements. Develop a brand logo, fonts, and accent colors to ensure consistency across all posts, making the profile easily recognizable.
4. Content Formats. Use a mix of static images, carousel posts, and short videos (e.g., client testimonials, treatment highlights) to maintain audience engagement and showcase expertise.

1. Enhanced Brand Recognition. Establish Inna as a trustworthy expert in cosmetology, increasing her brand’s recall and credibility.
2. Increased Engagement. A visually appealing profile and valuable content will lead to higher engagement rates, including likes, comments, and shares.
3. Improved Follower Growth and Retention. With a strategic profile and grid design, Inna is likely to see a consistent increase in followers who align with her brand values.
4. Higher Conversion Rate. A well-optimized profile with clear calls to action (like booking links) will encourage followers to become paying clients.

This project focuses on building a strong social media presence for Inna, a Ukrainian cosmetologist who specializes in beauty injections, facial treatments, peeling, and masks. Her goal is to enhance her clients' unique features using advanced techniques and products. By creating a reliable, approachable image, she aims to be a trusted partner in skincare, helping her clients achieve a healthy, radiant complexion. The project will strategically enhance her profile to attract and retain clients while communicating her mission and expertise.

Key Performance Indicators (KPIs)

1. Target Audience & Competitor Analysis: Understand the demographic and psychographic characteristics of the target audience and analyze competitor strategies to tailor unique content.
2. Tone of Voice (TOV) Creation: Develop a consistent and engaging tone of voice that reflects the brand’s warmth, reliability, and dedication to customer satisfaction.
3. Logo Design: Create a memorable, modern logo that embodies the brand’s mission and appeals to a broad audience.
4. Profile Header and Grid Layout: Design a visually cohesive profile header and grid layout that enhances brand recognition and engagement.
5. Highlights & Cover Design: Develop a plan for Instagram highlights, focusing on key services, client testimonials, and travel tips, with custom-designed covers to keep the profile organized and attractive.
6. Content Creation Plan: Outline the types of content that will engage and educate the audience, including destination guides, travel tips, and stories of customer experiences.
7. Monthly Content Plan: Structure a calendar with 15 targeted posts and corresponding stories, balancing promotional content, value-driven posts, and community engagement.

Visual Strategy

The primary objective of the visual strategy was to establish a style that resonates with Levantebus’s values of safety, reliability, customer satisfaction, and accessibility.
Key components:
1. Visual Identity. Create a clean, professional aesthetic that reflects the brand’s commitment to safe, comfortable travel while maintaining an approachable feel.
2. Audience-Centered Content. Themed posts and stories will address the audience’s concerns (safety, convenience) and desires (adventure, relaxation). Posts include client testimonials, service highlights, and travel inspirations.
3. Brand Expertise. Position Levantebus as an industry leader by sharing insights on travel safety, sustainable practices, and unique travel experiences within Italy and the EU.

1. Strategic Social Media Framework. A comprehensive social media strategy was developed to enhance Levantebus’s online presence. This includes a clear approach to tone of voice, audience engagement, and brand positioning on Instagram.
2. Custom Visual Identity and Logo. A unique logo and visual style were crafted to reflect Levantebus’s values of safety, reliability, and sustainability, establishing a cohesive brand aesthetic that is ready to be implemented.
3. Detailed Content and Engagement Plan. A monthly content plan was created, featuring a blend of posts and stories to engage the target audience. This includes travel tips, customer testimonials, and service highlights, all structured to increase engagement and build brand loyalty.
4. Highlight Strategy and Design. A plan for Instagram highlights, including custom covers, was designed to showcase essential information in an organized, appealing way. This allows Levantebus to present key aspects of their services and customer experiences.
5. Competitive and Audience Insights. An in-depth analysis of the target audience and competitors provided insights into content preferences, helping shape a strategy that directly addresses audience needs and stands out within the industry.
6. Brand Authority Positioning. The proposed content themes, such as safety and travel expertise, are designed to establish Levantebus as an authoritative source within the transportation niche, appealing to a safety-conscious and experience-focused audience.

Levantebus, an Italian family-run transportation company established in 1995, aims to elevate its digital presence. The goal is to leverage social media to convey the brand's dedication to safe, reliable, and sustainable travel within Italy and the EU. This project focuses on establishing Levantebus as the go-to choice for unforgettable, comfortable transportation experiences.

Key Performance Indicators (KPIs)

Visual Strategy

Improved Brand Consistency. A unified and elevated visual identity that aligns with Langi Jewels' core brand values, strengthening brand recognition.
Increased Engagement Rates. With visually compelling content and clear brand messaging, the social media presence will attract higher audience engagement and interaction.
Enhanced Brand Perception. By aligning the profile visuals and storytelling with the brand’s luxurious, artistic appeal, Langi Jewels will stand out in the competitive jewelry market.
Clear User Navigation. Organized highlights and a structured profile will improve user experience, making it easier for followers to explore collections and understand the brand’s values.
Actionable Insights. The audit and recommendations will provide a roadmap for continuous improvement in alignment with the evolving goals and market trends.

The project for Langi Jewels, an Italian jewelry brand founded in Rome, centers on enhancing their social media presence to reflect their classic-futuristic aesthetic and unique blend of tradition and innovation. The brand, known for its distinctive designs that combine precious metals, innovative materials, and geometric shapes, is renowned at international fairs and auctions. The goal of the project is to optimize their online presence, ensuring it captures the essence of Rome’s artistic heritage and appeals to a global audience.